The children from groups 2 and 3 kept on drawing as they did before the experiment. When the experiment was done, the children’s drawing behavior was observed. The first group was promised a certificate, the second group got a certificate as a surprise after the drawing took place and the third group did not get a certificate at all. In research done by Lepper & Green (1973), three groups of children were asked to draw pictures.
Knowing you will get a reward when you do something reduces the chance of continuing the activity after you have been given the reward. Using carrots and sticks reduces intrinsic motivation. Why is the theory of carrots and sticks no longer relevant in this day of age? Let us start with THE SEVEN REASONS WHY MOTIVATION THEORY 2.0 DOES NOT WORK.
In this book, Pink describes why Motivation theory 2.0 is outdated and how motivation theory 3.0 can be used to motivate people. Motivation theory 3.0, the latest one, describes that people only act when they are intrinsically motivated, when they can act on their strengths for instance, or feel that they can make a difference. This is where most organizations base their policies on. Motivation theory 2.0 describes that people are motivated by reward and punishment, the metaphorical carrot and stick. In the past decennia, different theories have been developed to answer the question: where do people get their Drive from? Motivation theory 1.0 describes that people are motivated when their existence is threatened. In his book drive, Daniel Pink (2010) describes how people are motivated.
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